Privacy Policy

Effective Date: January 16, 2025

HAXE Fitness LLC ("HAXE," "we," "us," or "our") provides a mobile application and connected hardware for fitness tracking and performance insights (collectively, the "Services").

This Privacy Policy explains what data we collect, how it is used, how it is stored, and your rights.

We design HAXE to prioritize private training, minimal data collection, and user control.

1. Information We Collect

A. Information You Provide

  • Email address (account creation)
  • Account credentials
  • profile information (e.g., age range, training preferences)
  • Customer support communications

B. Fitness & Usage Data

  • Workout session data (e.g., reps, duration, frequency)
  • Performance metrics derived from sessions
  • App interaction and feature usage

C. Device & Technical Data

  • Device identifiers
  • App version and diagnostic logs
  • Crash and performance data

D. Computer Vision & Camera Data

We use computer vision technology with YOLO object detection models to analyze workout form and track exercises through your device's camera. Camera data is processed locally on your device to provide real-time fitness tracking and performance analysis.

2. Mobile App Permissions

We request certain permissions on your mobile device to provide core app functionality. Here's why we need each permission:

Camera Permission

  • Purpose: Used for computer vision analysis of your workout form using YOLO object detection models
  • Usage: Real-time exercise tracking, form analysis, and performance metrics calculation
  • Processing: All camera data is processed locally on your device - we do not store or transmit camera footage
  • Privacy: Camera access is only active during workouts and can be revoked in device settings

Storage Permission (Android)

  • Purpose: Save workout data locally and cache fitness content for offline access
  • Usage: Store workout history, progress data, and app preferences
  • Privacy: All data is encrypted and stored locally on your device

Notification Permission

  • Purpose: Send workout reminders, progress updates, and important app notifications
  • Usage: Daily workout reminders, achievement notifications, and maintenance alerts
  • Privacy: You can customize notification preferences or disable them entirely

Internet/Network Permission

  • Purpose: Sync workout data across devices and access cloud backup features
  • Usage: Secure data synchronization, cloud storage, and app updates
  • Privacy: All data transmission is encrypted using HTTPS/TLS

3. How We Use Each Type of Data (Google-Required Mapping)

Email & account info   Account creation, authentication, support
Workout & fitness data Tracking, history, insights, feature delivery
Computer vision & camera data Form analysis, exercise tracking, performance metrics
Device & diagnostics date App stability, bug fixes, performance
Aggregated/anonymized data Product improvement, benchmark


We do not sell personal data and do not use data for advertising.

4. Health & Fitness Data

HAXE collects health and fitness data solely to provide fitness tracking and insights.

  • Health data is not shared with advertisers
  • Health data is not used for targeted advertising
  • Health data is never public by default

5. Aggregated & Anonymized Data

We may use aggregated or anonymized data to understand overall trends, improve features, and develop benchmarks. This data cannot identify you.

6. Community & Comparative Features

If enabled, community or comparative features:

  • Use aggregated, anonymized data
  • Are opt-in
  • Do not display identifiable personal information
  • May be modified or removed at any time

7. Data Retention

We retain personal data only while your account is active or as required to provide the Services.

When an account is deleted, personal data is deleted or anonymized unless retention is required by law.

8. Account & Data Deletion (Apple + Google Requirement)

You may delete your account and associated personal data:

  • Directly within the app, or
  • By contacting privacy@haxefitness.com

Account deletion is permanent and cannot be undone.

9. Third-Party Service Providers

We use trusted third-party providers for:

  • Cloud hosting
  • Analytics and diagnostics
  • Subscription and payment processing

These providers process data only on our behalf and under confidentiality obligations.

10. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

With Your Consent

  • When you explicitly agree to share data (e.g., social media integration)

Service Providers

  • With trusted third-party service providers who help us operate the app (hosting, analytics, payment processing)
  • These providers are contractually obligated to protect your data and use it only for specified purposes

Legal Requirements

  • When required by law, court order, or government request
  • To protect our rights, property, or safety, or that of our users
  • In connection with legal proceedings or investigations

Business Transfers

  • In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity

11. Third-Party Services and Integrations

Website Third Parties:

  • Shopify: E-commerce platform for order processing and payment handling
  • Payment Processors: Secure payment processing for purchases

Mobile App Third Parties:

Firebase

We use Firebase for:

  • Authentication: User login and account management
  • Analytics: App usage tracking and performance monitoring
  • Crash Reporting: Error tracking and app stability improvement
  • Cloud Messaging: Push notifications and in-app messaging

Firebase may collect device information, usage patterns, and performance data. Learn more at: https://firebase.google.com/policies/privacy/

RevenueCat

We use RevenueCat to manage:

  • Subscriptions: Recurring billing and subscription management
  • In-App Purchases: One-time purchases and premium features
  • Analytics: Purchase behavior and revenue metrics

They collect purchase data and may share aggregated analytics. Learn more at: https://www.revenuecat.com/privacy/

Facebook SDK

If you choose to sign in with Facebook, we receive:

  • Basic profile information (name, email, profile picture)
  • Facebook user ID for account linking

Facebook's data collection is governed by their privacy policy: https://www.facebook.com/privacy/policy/

Other Third-Party Services
  • Apple Sign-In: For iOS users who prefer Apple's authentication service
  • Google Sign-In: For users who prefer Google's authentication service
  • Facebook Sign-In: For users who prefer Facebook authentication
  • Cloud Storage: Secure backup and synchronization of your fitness data

12. Data Storage and Security

Local Storage (Mobile App)

  • Workout Data: Stored locally on your device using encrypted SQLite database
  • App Settings: Preferences and configuration stored using encrypted shared preferences
  • Offline Access: Data remains accessible even without internet connection

Cloud Storage and Synchronization

  • Secure Sync: Workout data is encrypted and synced to our secure servers
  • Cross-Device Access: Access your data on multiple devices with secure authentication
  • Backup: Automatic backup of your fitness data and progress
  • Encryption: Data encrypted in transit (HTTPS/TLS) and at rest

Security Measures

  • Industry Standards: Encryption, secure APIs, and regular security audits
  • Access Controls: Restricted access to personal data for authorized personnel only
  • Regular Updates: Security practices updated to address emerging threats
  • Incident Response: Procedures in place to respond to security incidents

13. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

  • Request a copy of your personal data we hold
  • Request data portability to another service

Correction

  • Update or correct inaccurate personal information

Deletion

  • Request deletion of your personal data (subject to legal requirements)

Opt-out

  • Opt-out of marketing communications
  • Disable push notifications in device settings
  • Request restriction of processing

Data Minimization

  • We collect only the minimum data necessary to provide our services

14. Children's Privacy

The App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

15. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during international transfers.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy in the App
  • Sending you an email notification
  • Displaying an in-app notification

Your continued use of the App after changes take effect constitutes acceptance of the updated policy.

17. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

  • Email: info@haxefitness.com
  • App Support: Settings > Privacy & Support within the app
  • Account Deletion: Visit https://haxefitness.com/data-deletion for step-by-step instructions
  • Data Requests: privacy@haxefitness.com for GDPR/CCPA data requests
  • Response Time: We respond to privacy requests within 30 days

18. Compliance with Laws and Regulations

This Privacy Policy is designed to comply with applicable privacy laws and app store requirements:

App Store Compliance:

  • Google Play Store Data Safety: Comprehensive data disclosure for app listings
  • Apple App Store Review Guidelines: Privacy practices meet Apple's requirements
  • App Store Connect: Privacy policy URL provided for app submissions

Privacy Law Compliance:

  • GDPR (European Union): Rights to access, rectify, erase, and data portability
  • CCPA/CPRA (California): Privacy rights for California residents
  • PIPEDA (Canada): Personal information protection requirements
  • LGPD (Brazil): General data protection law compliance

Data Safety Disclosure (Google Play):

Data Collection:
  • Personal Information: Name, email, profile data
  • Financial Information: Payment data for subscriptions and purchases
  • Health & Fitness: Workout data, performance metrics, fitness tracking
  • Photos & Videos: Profile pictures only (camera data for computer vision is processed locally and not stored)
  • App Activity: Usage patterns, feature interactions, app performance
  • Device IDs: Device information for analytics only
Data Sharing:
  • No Sale of Data: We do not sell personal information to third parties
  • Service Providers: Data shared with necessary service providers under strict contracts
  • Legal Requirements: Data disclosed when legally required
Data Usage:
  • App Functionality: Core features, authentication, data synchronization, computer vision analysis
  • Analytics: Usage analysis to improve app performance and features
  • Personalization: Customized experience based on preferences and usage
  • Communications: Customer support, updates, and important notices
  • Fraud Prevention: Security monitoring and fraud detection
  • Legal Compliance: Meeting legal obligations and enforcing terms
Data Security:
  • Encryption: Data encrypted in transit and at rest
  • Access Controls: Restricted access to authorized personnel
  • Regular Audits: Security practices regularly reviewed and updated

19. Additional Information

Offline Functionality

The app works offline. Data is stored locally and synced when internet connection is available.

Data Deletion and Account Management

  • Account Deletion: Delete your account through app settings or contact support
  • Data Deletion URL: Visit https://haxefitness.com/data-deletion for detailed instructions
  • Data Export: Request a copy of your data in a portable format
  • Data Deletion: Most data deleted upon request, subject to legal retention requirements
  • Partial Deletion: Delete specific data types while maintaining account access
  • Processing Time: Account deletion occurs instantly after confirmation

Cookies and Tracking Technologies

Website:
  • Cookies: Used for authentication, preferences, and analytics
  • Third-Party Cookies: From Shopify and analytics providers
  • Tracking Opt-out: Global Privacy Control (GPC) signal respected
Mobile App:
  • Device Identifiers: IDFA (iOS), AAID (Android) for advertising and analytics
  • Firebase Analytics: App usage tracking and performance monitoring
  • Tracking Permissions: Respect device-level tracking preferences
  • No Cookies: Mobile apps do not use traditional cookies

Advertising and Marketing

We do not display advertisements in our app. We do not engage in targeted advertising or cross-app advertising. Your data is not used for marketing purposes.

Data Minimization and Purpose Limitation

  • Minimum Data Collection: We collect only data necessary for app functionality
  • Purpose Limitation: Data used only for stated purposes
  • Data Anonymization: Personal data anonymized where possible for analytics

Age Restrictions and Children's Privacy

  • Age Requirement: Services not intended for children under 13
  • No Collection: We do not knowingly collect data from children under 13
  • Parental Rights: Parents may request deletion of child's data
  • Age Verification: No age verification process implemented

By using the HAXE Fitness website and mobile app, you agree to the collection and use of information in accordance with this Privacy Policy. Your privacy is important to us, and we are committed to protecting your personal information while providing you with the best possible fitness experience.

20. Contact Information

For privacy-related inquiries: info@haxefitness.com